Solving problems in the convectional manner will only yield convectional results.

Conversely, however, the application of new, innovative and imaginative ideas to existing problems will yield new and creative results.


Creativity, therefore, is the generation of new ideas by approaching existing problems in an innovative way.

To be creative requires, first and foremost, some level of analytical reasoning i.e. the ability to understand the problem in-depth, reexamination of the assumptions, re interpretation of facts and past experiences.

Then, developing a solution that is different from the past approaches.


Creativity is intertwined with innovation which is the process of taking new idea and turning into a new market offering.

Congratulations to Perchstone and Graeys for the recent award given to her in South Africa for legal Finesse, Innovation and Accomplishments on the 19th July, 2019.