CUSTOMER SERVICE AS A MARKETING STRATEGY

CUSTOMER SERVICE AS A MARKETING STRATEGY

One of the greatest problems in customer service is the unwillingness of business managers to look at customer service as a potent marketing strategy.

Too many mangers see customer service as a sort of after sales service; something relating back to a previous sales rather than ahead to the next sale.

Recent studies by Amena Entrepreneurial Academy show that efficient service delivery is one of the most potent means of enhancing business volumes and profits than marketing, promotion and advertisement.

It should be seriously noted that the battle for repeat business is crucial to long term business success in today’s highly competitive marketplace. Consequentially, customer service affords any business the competitive advantage to edge out its competition.