Exponentially, this is an experimental marketing system using a small scale version of a marketing plan usually in a restricted area or a small sample group to test the marketing strategy of a new product.
On the road, or in shopping complexes, we see marketers asking us to sample their products which is a delectable example of Test Marketing.
Test marketing gauges both the success of the marketing and the reaction of the customers to a new product.
Fresh One, a fast food outlet has being increasing her offerings to her customers. She deliberate does so in a disciplined manner by testing the market before a full blown marketing of the offering.
Even service providers, like banks, law firms, telecommunication companies etc. Also use test marketing to announce their new offerings.
The advantage of test marketing is that it avoids the escalated and full scale lunch of an untested product. The test helps to detect faults in marketing plans and allows for correction.