THE CORE COMPETENCE

THE CORE COMPETENCE

This is the strength, ability and harmonization of the resources of an organisation in order to give it a competitive advantage in the market place.

 In other words, it is that skill and or abilities that distinguishes it from other competitors and contributes to its long term success.

For example, a caterer may specialize in finger foods alone while another may specialize in Chinese menu while yet another may specialize in continental dishes.

Core Competence must fulfil two criteria namely;

1.          It must be difficult to copy by competitors

2.         It must create surplus benefits to customers and shareholders.