UNIQUE SELLING PREPOSITION

UNIQUE SELLING PREPOSITION

A unique selling preposition is a description of the qualities that are unique to a particular product or services and that differentiates it in a way which makes customers purchase it rather than its rivals.

Marketing experts used to insist that every product and service had to have a unique selling preposition, at least one feature that distinguish it and same can be encapsulated in one sentence.

Essentially, uniqueness may take any of the following attributes, namely;

Price offering, quality offering, customer services offering, best guarantee and so on.